Tell us the breed. Pawfect sizes the food by the kilo, the chew by the jaw and the brush by the coat, then delivers the box every month in Chennai and Coimbatore.
The pet shop reads the packet. We read Bruno — what he weighs, how long his jaw is, what his coat does in April. Everything in his box comes out of those three numbers.
Short double coat that sheds right through a Chennai summer. A rubber curry mitt lifts the loose hair in three minutes. A rake would only scratch him.
Ten centimetres from lip to nose. His chews run 12–14 cm, longer than that jaw can close around, so they get chewed instead of swallowed.
Moderately active, so 1,000 kcal a day. Everyday Adult runs 3,600 kcal a kilo — 280 g a day, 8 kg a month. The scoop in box one is marked at 140 g.
All four drawn to scale, standing on one floor. One bag size and one chew length cannot be right for a 4 kg Mylapore cat and a 32 kg Labrador.
1.1 kg of dry, 36 pouches and 10 L of unscented litter. No bones, ever.
8 kg of kibble, four 12–14 cm chews, a curry mitt in the first box.
11 kg of weight-watch kibble and 18–20 cm chews he cannot gulp.
12 kg of active kibble, a hound glove and SPF balm for a pink nose.
Indie, 18 kg, 4 years. Street-smart, weatherproof, has opinions about breakfast.
Sized to Bruno's 18 kg. A scoop marked at 140 g comes in the first box, because 'one cup' means nothing.
Indies chew hard and fast. Medium lasts him twenty minutes; small would be gone in two and inside him.
Short double coat that sheds all year in Chennai heat. A three-minute rub lifts the loose hair without scratching.
Order by Sunday night, the box lands Wednesday. Here is what happens to eight kilos of kibble over the twenty-eight days that follow.
Two 4 kg bags, four medium chews, the scoop marked at 140 g and the curry mitt. The wet-food corner travels with an ice pack.
280 g a day finishes bag one on day fourteen. Chew two comes out on Sunday, after the walk on Elliot's Beach and not before it.
We ask what the bathroom scale said. Up a kilo and we drop Bruno to 255 g a day and tell you why, in one message.
Sunday night is the cut-off. Swap a flavour, drop the chews, skip the month. Leave the ice pack at the door and we take ₹20 off.
On Wednesday 2 September there is 160 g left in the bag. The next one is already at the door.
“Laddu's vet asked what we changed. We changed the scoop. He's 2 kg down and still thinks he's starving.”
“The nose balm was in the first box before I knew Rajapalayams needed it. That's when I stopped comparing prices.”
“Muniamma is a street cat who now has a delivery schedule. The unscented litter was the right call; she boycotted the last one.”
Order by Sunday night and the box lands on Wednesday. Wet food travels in an ice pack; send the ice pack back with the next box and we knock ₹20 off.
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