Pulseboard

Fieldnote · 6 Jul – 27 Sep 2026 · all plans · 2,395 paying teams

MRR grew $64,180 in 12 weeks to $551,632. Expansion from existing teams did nearly as much as new teams.

The leak is at the invite step: 23% of paid social trials bring in a teammate, against 66% of referral trials. Teams that never invite rarely activate, and rarely pay.

Monthly recurring revenue: seats × plan price for every paying team on the last day of the range. Trials and one-off fees are excluded.
$551,632
+$64,180 (+13.2%) since 5 Jul

New teams added $41.0k and expansion $37.8k; churn and seat cuts took back $14.7k.

What teams already paying at the start of the range pay now, divided by what they paid then. Counts expansion, seat cuts and churn; ignores new teams.
104.5%
2,219 teams paying on 5 Jul

Those teams pay 4.5% more than they did, after churn. Growth doesn’t hang on new sign-ups alone.

Share of trials that reached 3 active days (two people, three separate days) within 14 days. Trials still running are left out.
38.1%
of 1,205 trials that finished

Up since the 27 Jul onboarding checklist. Activated trials convert to paid at 48%; the rest at 6%.

Teams that cancelled in the range, divided by teams paying at its start, scaled to 30 days.
2.1%/mo
131 teams cancelled, $9,270 MRR

105 of the 131 were Starter teams, who can leave any month.

Worth a look this week

  1. Paid social trials: 140 wrote a note but never invited anyone.

    See the funnel by channel

  2. Cohorts since the checklist keep 41% in week 4, up from 32%.

    Read the cohorts

  3. 59 teams worth $18.6k MRR are fading; 59 haven’t been contacted.

    Open the at-risk list

Activation

Where do new teams stall before Fieldnote sticks?

Paid social trials stall at the invite: only 23% bring in a teammate, against 66% of referral trials.

Across channels, 38% of trials reach 3 active days. The biggest single loss is the invite: 454 trials wrote a first note but never invited anyone.

It matters because activated trials convert to paid at 48%, and the rest at 6%.

Counts trials that started 6 Jul – 13 Sep. Sign-ups from the last 14 days are still in trial.

Activation funnel1,205 trials · all plans

Created a Fieldnote workspace and started a 14-day trial.
1,205 · 100%
Saved one note of 20 words or more within 14 days of signing up.
1,010 · 84%195 stopped here
A second person accepted an invite to the workspace within 14 days.
556 · 46%454 stopped here
Two or more people edited notes on 3 separate days within 14 days. This is activation.
459 · 38%97 stopped here

By acquisition channel · share of each channel’s trials that reached the step; the biggest drop in each row is marked

ChannelTrialsWrote a first noteInvited a teammate3 active days
Outbound sales138
78%−22 pts
64%
57%
Referral204
96%
66%−29 pts
56%
Organic search410
83%
46%−37 pts
38%
App marketplace179
92%
46%−45 pts
37%
Paid social274
74%
23%−51 pts
16%

Retention

Do new teams keep coming back after their first week?

Since the 27 Jul onboarding checklist, 41% of new teams are still active in week 4, up from 32%.

Week 1 is the steepest drop: 31% of new workspaces don’t come back after the week they signed up.

By week 11, 22% are still active. After week 4 the curve loses about 2 points a week, against 31 in week 1.

Each row is the workspaces that signed up that week; each cell is the share that edited a note in that later week. Click a cell to see the teams behind it.

Weekly retention cohorts1,471 new workspaces · all plans

Swipe the grid for later weeks.

Week of
Teams
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
Wk 9
Wk 10
Wk 11
6 Jul
111
13 Jul
110
20 Jul
124
27 Jul
120
3 Aug
114
10 Aug
125
17 Aug
127
24 Aug
123
31 Aug
127
7 Sep
124
14 Sep
131
21 Sep
135
All
1,471
69%
53%
43%
38%
35%
31%
28%
25%
21%
19%
22%

Revenue

Where did this range’s MRR change come from?

Existing teams are growing: expansion added $37,838, more than churn and seat cuts took away ($14,664).

Net revenue retention is 104.5%: teams paying on 5 Jul pay more now, before counting a single new team.

New teams brought $41,006. 307 started paying and 131 cancelled, so the paying base moved from 2,219 to 2,395.

The axis starts at a break, not at zero, so the movements are visible next to the totals.

MRR bridge6 Jul – 27 Sep 2026 · all plans

$400k$425k$450k$475k$500k$525k$550k$575k$487,452MRR on 5 Jul2,219 teams+$41.0kNew teams307 started+$37.8kExpansionseats added−$5,394Seat cutscontraction−$9,270Churned131 cancelled$551,632MRR on 27 Sep2,395 teams
PlanMRR the day before the range starts.First month of teams that started paying in the range.Seats added by teams already paying.Seats removed, usually at an annual renewal.MRR of teams that cancelled, at the rate they were paying.MRR on the last day of the range.Net change
Starter $8/seat$26,784+$2,944+$1,240−$312−$2,552$28,104+$1,320
Team $14/seat$132,468+$11,662+$7,294−$1,722−$3,430$146,272+$13,804
Business $24/seat$328,200+$26,400+$29,304−$3,360−$3,288$377,256+$49,056
Total$487,452+$41,006+$37,838−$5,394−$9,270$551,632+$64,180

Accounts at risk

Which paying teams might not renew?

$18,610 of MRR sits on 59 teams whose usage fell by a quarter or more.

The ten biggest hold $12,024 of it. 7 renew annual plans before 27 Nov, so those calls come first.

0 of 59 marked as contacted. Each mark is saved with its date.

Rule: usage over the last 4 weeks is 25% or more below the 4 weeks before, and either 40% of seats sat idle last week or an annual renewal is inside 60 days. As of 28 Sep 2026; not affected by the date range.

Teams to call59 teams · $18,610 MRR · all plans

  • Rivers Capital

    $1,728

    Business · 72 seats · Jordan Pierce

    −45%59 of 72 idleRenews 29 Apr 2027

  • Redbud Wealth

    $1,680

    Business · 70 seats · Keisha Grant

    −32%42 of 70 idleRenews 12 Feb 2027

  • Whitfield Foods

    $1,464

    Business · 61 seats · Maya Lindqvist

    −45%49 of 61 idleRenews 1 Nov

  • Garnet Recruiting

    $1,440

    Business · 60 seats · Keisha Grant

    −34%45 of 60 idleRenews 24 Dec

  • Bayou Realty

    $1,368

    Business · 57 seats · Jordan Pierce

    −46%40 of 57 idleRenews 27 Aug 2027

  • Fieldstone Energy

    $1,032

    Business · 43 seats · Keisha Grant

    −26%20 of 43 idleRenews 4 Mar 2027

  • Anvil Accounting

    $960

    Business · 40 seats · Tomás Herrera

    −32%26 of 40 idleRenews 14 Oct

  • Trailhead Research

    $912

    Business · 38 seats · Maya Lindqvist

    −46%30 of 38 idleRenews 22 Nov

  • Vireo Capital

    $864

    Business · 36 seats · Jordan Pierce

    −51%28 of 36 idleRenews 21 Jun 2027

  • Canyon Therapy

    $576

    Business · 24 seats · Jordan Pierce

    −31%15 of 24 idleRenews 13 Dec