Vista
Nila Raghavan · Kotturpuram, Chennai

Everyone you follow, newest first. Then it stops.

A feed with a bottom to it. Recommendations live in their own tab and stay there. Like counts stay with the person who posted.

42
posts today
0
recommendations
23 min
on Vista
Social feed · a Goat Scale concept
9:41
Vista118 following
Newest first · 61 recommendations kept out
7liked this

nila.rgh Twenty minutes of this, then the water tank takes it. Every single evening.

You’re all caught up

42 posts from the 118 people you follow, since you closed Vista at 8:40 pm last night.

From people you follow42 of 42
Recommendations kept out61
Time on Vista today23 min
Quiet hours begin10:30 pm

Nothing else arrives until someone you follow posts something.

The feed ends here. It always does.

Two minutes of scrolling, on a feed like any other

Ten of the twelve were strangers, and you cannot get back to what you missed.

2
of 12
posts came from people this person chose to follow

The other ten arrived uninvited, in the same shape as a friend’s photograph. There is no marker for where you stopped last night, so you scroll until you are bored rather than until you are done.

What Vista argues

People you follow come first, recommendations only when you ask for them, and a feed is allowed to end.

Suggested for you
Sponsored
From someone you follow
Suggested for you
Suggested video
From someone you follow

Newest at the top, oldest at the bottom, nothing shuffled in between.

9:41
Vista118 following
Newest first · 61 recommendations kept out
Today
Shruti Balan
Nungambakkam, Chennai
9:12 am
9liked this

shruti.balan Sunday breakfast, made by Appa, who will tell you it is nothing special.

Arun Selvaraj
Alwarpet, Chennai
8:26 am
14liked this

arun.selvaraj Ganga has taken the seat again. I am walking to the studio.

Every post carries the minute it went up, and the list only ever counts down
61 recommendations were held back this morning; the number stays in sight
Faces instead of a score: who liked it, not how many

The feed is 118 people and nobody else.

The photograph is the point. The score is nobody’s business.

Only Nila can see this
47likes on this post

Everyone else is told who liked it, never how many. Nothing to compare, nothing to chase.

Kavya, Hari and Meera liked it. That is the whole report.

Location, time, and the people you both know. The things that actually tell you where you are.

9:41
PostYesterday, 6:48 pm
Nila Raghavan
Kotturpuram, Chennai
Following
Count private · you see 47
Kavya, Hari and others you follow liked this

Twenty minutes of this, then the water tank takes it. Every single evening.

hariprasadh 6:20 exactly. I have timed it from the next street for a year.
6:59 pmReply
kavya.menon Is that the new line? It is holding up better than the old one.
7:14 pmReply

View all 7 replies

Write a reply to Nila…

Recommendations get a room of their own, and a dial you control.

9:41
DiscoveryNever in your feed

Accounts you do not follow. Everything here waits until you come and look.

NoneA fewMoreA lot

A few — up to 12 cards each visit. Today we set aside 61.

61 kept out of your feed todaySee the lot
Rain on the Buckingham canal road
anbu.frames
You follow Kavya Menon
Sambar, six households, one week
kitchen.notes
Popular near you
Sunsets from the eleventh floor
west.light
3 you follow saved it
Street dogs of the lane, week 14
lane.dogs
You follow Arun Selvaraj
Hidden for good: quote cards, food challenges, astrology
How much do you want?
NoneA fewMoreA lot

Set to a few. Up to 12 cards each time you open this tab, and none of them anywhere else.

Every card says why it is here
You follow Kavya Menon
Popular near you
3 you follow saved it
You follow Arun Selvaraj
61kept out of the feed today, waiting here if you want them

Not one of them is ever mixed into the feed.

Minutes you can see, a cut-off at half ten, and muting that stays private.

23minutes today
Last seven days3 h 21 m · 29 min a day
31Mon
18Tue
26Wed
22Thu
35Fri
46Sat
23Sun
Quiet from 10:30 pm to 7:00 am

Vista turns grey and sends nothing. Your 6 muted people stay followed, and are never told.

6 people muted this month, all 6 still followed

The app keeps the count, so you do not have to.

Vista · a Goat Scale concept
9:41
TimeSunday, 21 June
23minutes today

42 posts seen · 0 recommendations · 118 people followed

Your limit: 45 minutes22 left
This week3 h 21 m · 29 min a day
31Mon
18Tue
26Wed
22Thu
35Fri
46Sat
23Sun
Quiet hours · 10:30 pm to 7:00 am
Vista turns grey and sends nothing at all
Muted, still followed · 6Edit
Vikram Rao
12 of 30 days left
Sandhya Pillai
Until you unmute
Joseph Antony
8 of 30 days left

Muting never unfollows anyone, and nobody is told. Unmute whenever you like.

The end of the feed

The card that tells you to stop, and means it.

You’re all caught up

42 posts from the 118 people you follow, since you closed Vista at 8:40 pm last night.

From people you follow42 of 42
Recommendations kept out61
Time on Vista today23 min
Quiet hours begin10:30 pm

Nothing else arrives until someone you follow posts something.

The feed ends here. It always does.

Vista

You are allowed to run out of feed.

Last night you closed Vista at 8:40 pm and this morning there were 42 posts waiting. You have seen all 42. There is nothing else.

and 113 other people you chose
Vista, a social feed · a Goat Scale concept
Sunday morning, one person’s feed118 accounts followed
42of 42

posts in the feed came from people she follows. There is no other kind of post in there.

0of 61

recommendations reached her. The other 61 are sitting in Discovery, which she opens when she feels like it.

People you follow: all of it. Recommendations: only when you ask.

Vista
Vista, a social feed · a Goat Scale concept
VistaSocial feed · design system
Paper
#F8F6F1
Ink
#16181D
Rule
#DED9CE
Dusk
#3E4F8F
Golden hour
#C8792F
Sand
#E8DECB
Aa
Newsreader
Headlines, captions in the post, the caught-up card, all numbers

You’re all caught up

0123456789 · ₹

Aa
Figtree
Interface: names, times, labels, buttons and every control

Newest first · 61 kept out

Regular 400 · Medium 500 · Semibold 600 · Bold 700

Discovery dial
NoneA fewMoreA lot
Count private · you see 47
118 following
Post row and its actions
Nila Raghavan
Kotturpuram, Chennai
6:48 pm
Tab bar, light and night

Discovery carries the count of what it is holding. No red dots anywhere in the app.

feed
discover
compose
time
you
lock
moon
mute
keep
send

People you follow come first, recommendations only when you ask, and a feed is allowed to end.

Designed by Goat Scale