Crumb

Save today’s sourdough before it sells out. Build the birthday cake you pictured.

7:48
Crumb, Besant Nagar
Morning, Ananya
Out of the oven todayRolls in 12 min
6:30
Sourdough
7:15
Croissants
8:00
Rolls
10:30
Focaccia
4 left Out 6:40 am
Country sourdough₹340
800 g · 36-hour ferment · still warm
1Reserve for pickup
Butter croissant
₹120 · 11 left
Cinnamon roll
₹150 · out at 8:00
Notify me
9:12
Kabir’s birthday cakeSave
ToppingStep 5 of 6
Chocolate · strawberry jam
Choose a toppingPick one
Fresh strawberries+₹180
Chocolate shards+₹150
Buttercream flowers+₹220
Keep it clean₹0
₹2,6301.8 kg · serves 16Next: message
Besant Nagar, Chennai
Saturday bakes
Country sourdough340sold out 8:52
Seeded rye320sold out
Butter croissant120
Cinnamon roll150gone!
Cake orders: call Meera between 10 and 12

By 8:52 am the last good sourdough is gone.

And a birthday cake still takes three phone calls and a blurry photo on WhatsApp.

110:04 amBusy
210:31 amNo answer
311:12 am“Send me a photo of what you want”

Like this one but less cream? For Saturday, 20 people

11:47 pm ✓✓

Reserve the loaf before the queue does.

7:48
Crumb, Besant Nagar
Morning, Ananya
Out of the oven todayRolls in 12 min
6:30
Sourdough
7:15
Croissants
8:00
Rolls
10:30
Focaccia
4 left Out 6:40 am
Country sourdough₹340
800 g · 36-hour ferment · still warm
1Reserve for pickup
Butter croissant
₹120 · 11 left
Cinnamon roll
₹150 · out at 8:00
Notify me

Live oven times, so you know when to walk over

Exactly what’s left on the shelf

Hold up to four until 11 am, pay at the counter

Build the cake one layer at a time, and see every one.

9:12
Kabir’s birthday cakeSave
ToppingStep 5 of 6
Chocolate · strawberry jam
Choose a toppingPick one
Fresh strawberries+₹180
Chocolate shards+₹150
Buttercream flowers+₹220
Keep it clean₹0
₹2,6301.8 kg · serves 16Next: message
SpongeThree chocolate sponges
FillingStrawberry jam and cream
FrostingCream cheese frosting
ToppingWhole strawberries on top

Know how the cake is doing, from the person making it.

Every stage is logged by the kitchen: baked, filled, decorated, boxed. No calls to ask.

2:06
Order CR-2418
Your cake is being decorated
2 tiers · chocolate, strawberry · “Happy 7th, Kabir”
Delivery today, 4:30–5:00 pmFlat 3B, Kalakshetra Rd, Thiruvanmiyur
Order confirmedThu 18 Sep, 6:12 pm
Sponges bakedToday, 7:10 am
Filled and chilled11:40 am
Being decoratedStarted 1:50 pm
Boxed and on its wayBy 4:15 pm
MA note from MeeraHead baker · 1:58 pm

The strawberries came in beautiful this morning, so Kabir’s cake gets whole ones on top. Keep it in the fridge until 6.

MA note from MeeraHead baker · 1:58 pm

The strawberries came in beautiful this morning, so Kabir’s cake gets whole ones on top. Keep it in the fridge until 6.

Live from the kitchen, stage by stage

A loaf every Saturday, on a calendar that bends.

8:02
Bread club
Country sourdough · every Saturday
AR
Today, Sat 19 Sep
Your loaf is on the shelf with your name on it
Collect 7:30 am – 1 pm
Show pickup codeSwap to rye
September
MTWTFSS
123456789101112131415161718192021222324252627282930
23 loaves
collected since May
Skip 26 Sep
₹290 credit

Today’s loaf is on the shelf with her name on it

Skip a Saturday and it turns into ₹290 credit

23

loaves Ananya has collected since May, for ₹1,160 a month.

The cake on screen is the cake in the box.

Whole strawberries, blueberries and mint

Strawberry jam folded into cream

Cream cheese frosting, 9 mm all round

Dark chocolate sponge, baked that morning

Every choice redraws it. A few that customers built this week:

Vanilla, lemon curd1 kg · ₹1,650
Red velvet, caramel1 kg · ₹1,480
Triple chocolate1 kg · ₹1,820
Lemon, strawberry1 kg · ₹1,720

The cake you pictured, without the phone calls.

Crumb
Chosen layer by layer in the app, baked the morning it is due.
A Goat Scale concept
CrumbOne Saturday · Besant Nagar
Sold out at 8:52.
Reserved at 7:48.
4 left
Reserved · Ananya R.
Country sourdough · ₹340
6:40 am
Out of the oven
7:48 am
Reserved from the app
8:52 am
The board says sold out
11:00 am
Picked up at the counter

Reserve up to four loaves the moment they leave the oven. Yours waits behind the counter until 11, whatever the board outside says.

A Goat Scale concept

Crumb, the system

Flour
#F8F4EC
Butter
#F3D98A
Crust
#7A4A26
Deep crust
#2E1C12
Berry
#B3305A
Berry soft
#F5D5DF
AaCountry sourdough
Lora · bake names, headlines, notes
Aa₹340 · 4 left
Nunito · prices, counts, buttons
4 leftOut 6:40 amSold out
Reserve for pickup
Strawberries
+₹180
Shards
+₹150
ToppingStep 5 of 6
Crumb, the neighbourhood bakery app. Besant Nagar, Chennai.
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