Bloom

Feeds, sleep, vaccines and growth. One tap at 9 am. The same at 3 am.

3:12 amthe same screen, one eye open
9:31 am  fed, changed, awake
9:31
Meera
14 weeks · Sunday, 20 September
Day
Since the last feed
1h 05m
8:26 am · right side · 21 min
Awake 46msince 8:45 am
FeedStarts the timer. Tap again to stop.
NappyWet or dirty
SleepShe's down
Hold a button to log a time you missed.
Worried? Call the clinic
Marina Child Clinic, 24 h · 044 4712 0080
3:12
Meera
14 weeks · Sunday night
Night mode
Since the last feed
2h 10m
1:02 am · left side · 18 min
Asleep 1h 41msince 1:31 am
FeedStarts the timer. Tap again to stop.
NappyWet or dirty
SleepShe's down
Screen stays dim. Nothing flashes, nothing chimes.
Worried? Call the clinic
Marina Child Clinic, 24 h · 044 4712 0080

It is 3:12 am. Meera is awake again, and six people have an opinion.

Athai

Give her gripe water at night, that is what we all did.

Periamma

She is feeding too often. Stretch it to three hours.

Kalpana, next door

Never stretch a feed. Feed her the moment she stirs.

Amma

A spoon of rice water and she will sleep till morning.

Divya

5.9 kg at three months? My son was seven. Get her checked.

Mami upstairs

You are spoiling her, picking her up every time she cries.

Nila needs one fact, and it is the one nobody in the group has:
when the last feed actually was.

1:02 am · left · 18 min
3:12
Meera
14 weeks · Sunday night
Night mode
Since the last feed
2h 10m
1:02 am · left side · 18 min
Asleep 1h 41msince 1:31 am
FeedStarts the timer. Tap again to stop.
NappyWet or dirty
SleepShe's down
Screen stays dim. Nothing flashes, nothing chimes.
Worried? Call the clinic
Marina Child Clinic, 24 h · 044 4712 0080

At 3 am you get one thumb and four seconds.

The one number you cannot hold in your head, at 84 px

Fed, asleep or awake — and for how long

Feed starts a running timer; tap again when she unlatches

Night mode follows sunset, not a setting. Nothing on this screen is white, nothing animates, and the clinic’s ward line is one tap away if the night turns into something else.

38 nits peakNo white pixels
9:41
Saturday, 19 Sep
Meera, 13 weeks 5 days
8
feeds · 2h 37m
15h 40m
asleep
8
nappies · 3 dirty
12 am6 am12 pm6 pm12 am
FeedSleepNappy
Pattern this week
Longest stretch 4 h 20 m, from 11:05 pm
Her longest yet. Three nights ago it was 3 h 05 m. Both started within 20 minutes of 11 pm.
Last feeds
10:45 pmRight breast20 min
8:20 pmLeft breast24 min
5:40 pmRight breast16 min

A whole day of her, in one glance.

Saturday, 19 September
12 am6 am12 pm6 pm12 am
FeedSleepNappy

Eight feeds above the line, nine sleep blocks on it, eight nappies below. The shape of the day is the chart.

Longest sleep each night, this week
Sun2h20Mon2h45Tue2h35Wed3h05Thu2h50Fri3h40Sat4h20

Every shot, the week it is due, and what it is actually for.

9:41
Meera’s health
VaccinesGrowth
Next clinic visit
Tue 22 Sep, 10:30 am
Dr Anitha Raghavan · Marina Child Clinic
Consultation ₹600 · vaccines ₹3,150
Add to calendarCall the clinic
At birth14 JunDoneBCG · Hepatitis B birth dose · OPV-0Protects against tuberculosis, hepatitis B, polio
6 weeks27 JulDonePentavalent 1 · IPV 1 · Rotavirus 1 · PCV 1Protects against diphtheria, tetanus, whooping cough, Hib, polio, rotavirus, pneumonia
10 weeks24 AugDonePentavalent 2 · IPV 2 · Rotavirus 2 · PCV 2Protects against the same seven, second dose
14 weeksDue 20 SepDue nowPentavalent 3 · IPV 3 · Rotavirus 3 · PCV 3Protects against the same seven, third dose
9 months · 14 Mar 2027 — Measles–Rubella
A common infant schedule. Your paediatrician’s may differ — confirm every date at the clinic.
14 weeksDue 20 SepDue nowPentavalent 3 · IPV 3 · Rotavirus 3 · PCV 3Protects against the same seven, third dose
At birth14 JunDoneBCG · Hepatitis B birth dose · OPV-0Protects against tuberculosis, hepatitis B, polio

No parent remembers what “Pentavalent 3” means at the counter. Bloom writes the diseases out, every time.

Bloom shows a common infant schedule. Your paediatrician’s may differ — every date is confirmed at the clinic.

Four weigh-ins make a line. A line is something you can take to the doctor.

9:41
Meera’s health
VaccinesGrowth
Weight for age, kg by month
5.9 kg58th percentile
+0.7 kg
since 24 Aug
Four measurements. Last taken 18 Sep at home.
Length60.5 cm 61st
Head39.8 cm 55th
Around three months
Holds her head steady when uprightYou first saw it on 6 Sep
Pushes up on her forearmsYou first saw it on 12 Sep
Follows a toy past the middleLook for: her eyes crossing the middle, head still
When to ask the doctor. If by four months she isn’t watching faces, isn’t smiling back, or can’t hold her head steady, book a visit. A check, not a verdict.

Her four real measurements, on the standard curves

Milestones say what to look for, not what she should have done

And when it is worth asking the doctor

58th
percentile for weight at 14 weeks — 5.9 kg, up 0.7 kg since 24 August.

Sized for one thumb and one open eye.

Since the last feed
2h 10m
1:02 am · left side · 18 min
Asleep 1h 41msince 1:31 am
FeedStarts the timer. Tap again to stop.
NappyWet or dirty
SleepShe's down

84 px numerals, warm amber on charcoal — no white anywhere

The state you keep forgetting, in one line

One tap starts the timer. No form, no side picker, no keyboard

Night mode is not a dark theme. Peak brightness drops to 38 nits, the timer never animates, and nothing on the screen is brighter than the amber numerals — so the room stays dark and the baby stays down.

Bloom

You are doing better than you think.

Bloom quietly keeps the first year — every feed, every gram, every shot on time — so the only thing you have to hold on to is her.

A Goat Scale concept
Bloom

“Is she eating enough?”

Four measurements, taken at home and at the clinic, answer it better than four relatives can.

5.9 kg
58th percentile at 14 weeks
weighed at home, 18 September
Meera’s four measurementsStandard curves, 3rd to 97th percentile

Bloom plots what you weigh. A worry turns into a line — and a line is something you can take to the doctor.

A Goat Scale concept
Bloom, the system
Cream
#F6EFE4
Milk
#FFFCF8
Apricot
#EE9A5C
Apricot soft
#FAD9BC
Dusk
#46587F
Night
#1B1E2E
Slate
#2F2C35
Aa 5.9
Nunito 700 / 800 · names, headlines, every number
Aa 3:12 am · 14 weeks
Figtree 400 / 600 / 700 · all UI text, 14 px and up
Drawn, never photographed. Soft, never cute.
Growth curves, 3rd to 97th
FeedStarts the timer. Tap again to stop.
NappyWet or dirty
SleepShe's down
DoneDue nowLater58th percentile
12 am6 am12 pm6 pm12 am
FeedSleepNappy
14 weeksDue 20 SepDue nowPentavalent 3 · IPV 3 · Rotavirus 3 · PCV 3Protects against the same seven, third dose
Since the last feed
2h 10m
1:02 am · left side · 18 min
Asleep 1h 41msince 1:31 am
Bloom · the first year, logged in one tap — including at 3 amDesigned by Goat Scale