Blink
The camera is the home screen.
Point, tap a face, done. Nothing you send is kept unless you both keep it.
Opens on the lens, not a feed
Kept only when both of you tap
One shared roll for the evening
8:42
AM
Aarav
7 blinks today
1×
+0.7
focus locked
8:42 pmISO 8001/30 s
Send straight toEdit
MI
Meera
RN
Rishi
TS
Tara
Roll
More
12
Tap to send · hold to record
Chats
Camera
Roll
You
Blink · a Goat Scale concept
Three taps to the camera. Then it lives in someone’s gallery for good.
Messaging turned into a feed with a camera hidden inside it. By the time you reach the lens the moment has moved, and what you do send becomes a permanent file on a phone you will never see again.
Sponsored
Suggested
A typical camera-in-a-feed app — drawn from scratch, nothing real
1
Open the app
A feed, a banner, two suggestions.
2
Find the plus
The camera shares a menu with six other things.
3
Choose camera
Eleven seconds after you saw the thing.
Blink’s answer
The camera is the home screen, and nothing you send is kept unless you both keep it.
8:42
AM
Aarav
7 blinks today
1×
+0.7
focus locked
8:42 pmISO 8001/30 s
Send straight toEdit
MI
Meera
RN
Rishi
TS
Tara
Roll
More
12
Tap to send · hold to record
Chats
Camera
Roll
You
Open it and you are already looking.
No feed on the way in. The viewfinder is the app, and the three people you message most are waiting under the shutter.
Exposure under your thumb
Drag the bar. Street lights stop blowing out.
Three faces, one tap
Meera, Rishi, Tara. No chat to open first, no list to search.
Tap sends. Hold records.
The shutter is the only pure cyan circle in the app.
8:47
MI
Meera Iyer
214 days in a row
14h
2 of 14 kept today
The rest clears at 11:00 am tomorrow
See kept
MI
Kept by both
8:04 pm·Kept by you and Meera
Terrace at 9. Lights are on till 11.
Clears in 14 h
Not kept·Tap to keep
Meera's phone reported a screenshot at 8:31 pm. Not every phone does.
MI
0:09
Message Meera
Chats
Camera
Roll
You
A thread that clears itself.
Fourteen photos tonight. Two of them mattered, so both of you tapped Keep. The rest go at 11 in the morning.
It takes two taps to keep a photo
AM
You
tapped Keep
MI
Meera
tapped Keep
Kept in both your rolls
One of you can un-keep it later and it leaves both.
14h
Only one of you tapped
Then it clears at 11 am, from both phones.
Kept, and where it lives
A kept photo sits in your Blink roll, not silently in a camera roll you cannot see.
2 kept12 clearing
A screenshot notice is a courtesy, not a lock. Blink says so on the screen.
Everyone’s night, in one roll.
One album for tonight. Six friends dropped 43 photos into it, each stamped with who added it and when.
TS
Tara, 7:05
NP
Nandu, 8:55
MI
Meera, 9:20
KR
Kabir, 7:48
43 photos · 6 of 7 friends · closes 11:00 am
10:18
Tonight · Sat 19 Sep
Besant Nagar Saturdays
MI
11
Meera
RN
9
Rishi
AM
8
You
TS
7
Tara
KR
5
Kabir
NP
3
Nandu
IV
0
Ishaan
43
photos
6 of 7
added
5
kept so far
TS
6:05
RN
6:12
TS
7:05
MI
7:26
KR
7:48
AM
8:42
NP
8:55
MI
9:20
RN
10:06
Keep this roll
Everyone keeps their own copy. Closes 11:00 am.
Chats
Camera
Roll
You
10:24
Privacy
Aarav Menon · @aaravm
Screenshot notice
We tell you when someone's phone reports a screenshot of your photo.
It is not protection. Some phones never report it, and a second camera can photograph any screen.
Who can reach you
Friends
Mutuals
Everyone
Everyone else lands in Requests, with no streaks and no roll.
Keeping a photo
Both of you must tap Keep
Both
Who can add you to a roll
Friends, and you can leave any time
Friends
Location inside photos
Never attached to what you send
Blocked accounts
3
Delete my account and my copies
Being pressured? Block and report them here, and talk to someone you trust.
Chats
Camera
Roll
You
Controls that actually control something.
Screenshot notice
We tell you when someone's phone reports a screenshot of your photo.
It is not protection. Some phones never report it, and a second camera can photograph any screen. Send as if it could be kept.
New senders wait outside
Anyone who is not a friend lands in Requests. They cannot see your streaks, your roll, or whether you are online.
Nothing is kept unless both of you keep it
No location is ever attached to a photo
Delete your account and every copy, here
Being pressured by someone? Block and report them here, and talk to someone you trust or your local police cyber cell.
The bottom of the viewfinder is the whole product.
Shutter, and the three people it goes to. Shown at twice the size it is on the phone.
Send straight to
MI
Meera
RN
Rishi
TS
Tara
Roll
More
12
12 already in tonight’s roll
Tap — it is sent
Hold — 10 second video
No caption screen, no share sheet, no feed in between.
live viewfinder · nothing recorded yet
Blink
Camera-first messaging
No feed opens on the way in, or on the way out.
You were there.
Not posting about it.
Blink opens on the camera. Two taps and it is with the three people who would want it — then you put the phone down.
Blink
A Goat Scale concept
camera-first messaging
Kept by both, or gone by morning.
One Saturday on a Chennai terrace. Six friends, 43 photos in the shared roll, and one rule: a photo stays only if two people tap Keep.
Kept by both
Still there next October.
Cleared 11:00 amThe same evening, from the 38 nobody kept.
Gone from both phones.
43
photos added by six friends
5
kept, on purpose
38
cleared at 11:00 am
5 kept38 cleared
Nobody deleted them. They were simply never kept, and they left both phones together.
Blink
Camera-first messaging
A Goat Scale concept
Blink
Camera-first messaging · design system
The camera is the home screen, and nothing you send is kept unless you both keep it.
Shutter black
#0A0B0E
Panel
#1D222B
Blink cyan
#19E8FF
Clears pink
#FF3D7F
Bone
#F1EFE8
Night plum
#20143A
Type
Blink & keep
Bricolage Grotesque 700 · headlines, names, numbers
Send straight to Meera
Everything else clears at 11:00 am tomorrow.
Manrope 600–800 · all interface text, 14 px floor
8:42 pm · ISO 800 · 1/30 s
DM Mono 500 · viewfinder readouts and timers only
Components
Capture
Tap sends, hold records. The ring is the only pure-cyan circle in the app.
MI
Send-to puck
One tap to send
14h
Clears in
Pink = leaving
Friends
Mutuals
Everyone
Kept by bothNot keptRequests
Icons — drawn on one 24 px grid, 1.9 px stroke
Tab bar — camera is a key, not a link
Chats
Camera
Roll
You
Voice
Plain verbs, no urgency. Buttons say what happens: Keep this roll. Clears at 11 am. Block and report.
Designed by Goat Scale
Blink · a Goat Scale concept